What If You’re Thinking About Innovation All Wrong?

What If? So What?

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3y ago 21:15

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In this episode, Jim and Kim look back on season three of the podcast and some of the exceptional guests they had the opportunity to interview. They dive into the topic of innovation including why it’s important and why getting back to basics is fundamental.

You’ll hear clips from:

Entrepreneur and star of TV’s “Shark Tank,” Mark Cuban, on why getting the fundamentals of innovation right is so important. https://www.perficient.com/insights/podcasts/what-if-so-what/episode-20-what-if-mark-cuban-joined-our-podcast
Google's Chief Measurement Strategist, Neil Hoyne, on changing the objectives you're tracking with the data you already have. https://www.perficient.com/insights/podcasts/what-if-so-what/episode-23-what-if-you-could-measure-everything-that-matters-an-interview-with-neil-hoyne
Microsoft’s Senior Director of Employee Experience, Chris Echelmeier, on how better employee experience leads to better customer experience. https://www.perficient.com/insights/podcasts/what-if-so-what/episode-22-what-if-you-could-make-employee-experience-part-of-your-customer-experience
Alan Hart, the creator, and host of “Marketing Today with Alan Hart,” on the death of the brief and what fuels innovation today. https://www.perficient.com/insights/podcasts/what-if-so-what/episode-21-what-if-the-key-to-digital-success-is-getting-back-to-basics

We'd love to hear your feedback on a topic or “white noise” word you'd like for us to cover. To send your suggestions, email [email protected].

Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient, and Kim Williams-Czopek, Director of Digital Strategy at Perficient.

Thank you for listening!

You can also watch the episode: https://www.youtube.com/@perficient/podcasts

Have a question for Jim? AMA - submit questions: [email protected]

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