What if You Could Be as Customer Obsessed as a Retailer? An Interview With James Hannis, Chief Architect Cardinal Health

What If? So What?

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1y ago 10:29

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In this episode of "What If? So What?" host Jim Hertzfeld sits down with James Hannis, the visionary chief architect at Cardinal Health. With a legacy in retail, James brings a unique perspective to the transformation of patient care through digital innovation. Dive into a discussion about the fusion of healthcare and retail strategies, the personalization of patient care, and the speed of service delivery that today's healthcare consumers expect.
Episode Highlights:

James describes his background in retail and how it shapes his approach at Cardinal Health
The complexity of catering to diverse healthcare personas and ensuring tailored experiences
The challenge of applying retail marketing strategies within the privacy-sensitive healthcare industry
Insights on leveraging speed and agility to improve customer engagement in a B2B healthcare setting
The evolution of Cardinal Health's digital platforms to meet the ever-changing landscape of healthcare distribution and patient interaction

Timestamps:
0:58 – Introducing James Hannis and Cardinal Health
2:28 – The shift toward personalized healthcare experiences
4:56 – Adapting retail speed to healthcare delivery
6:39 – Overcoming privacy and tech hurdles in health personalization
8:38 – James's advice for embracing digital speed in traditional businesses

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Chapters

1. What if You Could Be as Customer Obsessed as a Retailer? An Interview With James Hannis, Chief Architect Cardinal Health (00:00:00)

2. Digital Transformation in Healthcare Marketing (00:00:05)

3. Retail Trends in Digital Transformation (00:03:15)

65 episodes

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