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Wally Burchfield, Automotive Industry Expert on AI and Consumer Data

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Manage episode 509496637 series 3340762
Content provided by Perficient, Inc.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Perficient, Inc. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of “What If? So What?”, host Jim Hertzfeld sits down with Wally Burchfield, a seasoned automotive executive with more than five decades of experience with General Motors, Nissan, and beyond. Wally shares hard-earned insights on how data, trust, and customer experience have reshaped the automotive industry, and what other sectors can learn from it.

From the rise of telematics to AI in marketing, Wally emphasizes the importance of keeping the consumer at the center of every decision. If you're navigating digital transformation, this episode offers a grounded, practical perspective on how to build trust, deliver value, and stay competitive.

Thank you for listening!

You can also watch the episode: https://www.youtube.com/@perficient/podcasts

Have a question for Jim? AMA - submit questions: [email protected]

FOLLOW JIM

https://www.linkedin.com/in/jimhertzfeld/

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  continue reading

68 episodes

Artwork
iconShare
 
Manage episode 509496637 series 3340762
Content provided by Perficient, Inc.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Perficient, Inc. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of “What If? So What?”, host Jim Hertzfeld sits down with Wally Burchfield, a seasoned automotive executive with more than five decades of experience with General Motors, Nissan, and beyond. Wally shares hard-earned insights on how data, trust, and customer experience have reshaped the automotive industry, and what other sectors can learn from it.

From the rise of telematics to AI in marketing, Wally emphasizes the importance of keeping the consumer at the center of every decision. If you're navigating digital transformation, this episode offers a grounded, practical perspective on how to build trust, deliver value, and stay competitive.

Thank you for listening!

You can also watch the episode: https://www.youtube.com/@perficient/podcasts

Have a question for Jim? AMA - submit questions: [email protected]

FOLLOW JIM

https://www.linkedin.com/in/jimhertzfeld/

https://x.com/jimhertzfeld

FOLLOW PERFICIENT:

https://www.perficient.com/

https://www.linkedin.com/company/perficient/posts/?feedView=all

https://www.instagram.com/perficient/

  continue reading

68 episodes

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