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Wally Burchfield, Automotive Industry Expert on AI and Consumer Data
Manage episode 509496637 series 3340762
In this episode of “What If? So What?”, host Jim Hertzfeld sits down with Wally Burchfield, a seasoned automotive executive with more than five decades of experience with General Motors, Nissan, and beyond. Wally shares hard-earned insights on how data, trust, and customer experience have reshaped the automotive industry, and what other sectors can learn from it.
From the rise of telematics to AI in marketing, Wally emphasizes the importance of keeping the consumer at the center of every decision. If you're navigating digital transformation, this episode offers a grounded, practical perspective on how to build trust, deliver value, and stay competitive.
Thank you for listening!
You can also watch the episode: https://www.youtube.com/@perficient/podcasts
Have a question for Jim? AMA - submit questions: [email protected]
FOLLOW JIM
https://www.linkedin.com/in/jimhertzfeld/
FOLLOW PERFICIENT:
https://www.linkedin.com/company/perficient/posts/?feedView=all
68 episodes
Manage episode 509496637 series 3340762
In this episode of “What If? So What?”, host Jim Hertzfeld sits down with Wally Burchfield, a seasoned automotive executive with more than five decades of experience with General Motors, Nissan, and beyond. Wally shares hard-earned insights on how data, trust, and customer experience have reshaped the automotive industry, and what other sectors can learn from it.
From the rise of telematics to AI in marketing, Wally emphasizes the importance of keeping the consumer at the center of every decision. If you're navigating digital transformation, this episode offers a grounded, practical perspective on how to build trust, deliver value, and stay competitive.
Thank you for listening!
You can also watch the episode: https://www.youtube.com/@perficient/podcasts
Have a question for Jim? AMA - submit questions: [email protected]
FOLLOW JIM
https://www.linkedin.com/in/jimhertzfeld/
FOLLOW PERFICIENT:
https://www.linkedin.com/company/perficient/posts/?feedView=all
68 episodes
All episodes
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