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Exploring Sustainability and Digital Transformation With Andi Orzehoski From LyondellBasell
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Manage episode 472234676 series 3340762
In this episode of "What If? So What?", host Jim Hertzfeld interviews Andi Orzehoski, director of brand content and digital communications at LyondellBasell. Andi shares her insights into the company's role as a global leader in the chemical industry, its commitment to sustainability, and the importance of digital transformation in modern business. Jim and Andi discuss the concept of a circular economy, the integration of brand, content, and digital strategies, and the critical role of change management in achieving business objectives.
Thank you for listening!
You can also watch the episode: https://www.youtube.com/@perficient/podcasts
Have a question for Jim? AMA - submit questions: [email protected]
FOLLOW JIM
https://www.linkedin.com/in/jimhertzfeld/
FOLLOW PERFICIENT:
https://www.linkedin.com/company/perficient/posts/?feedView=all
Chapters
1. Exploring Sustainability and Digital Transformation With Andi Orzehoski From LyondellBasell (00:00:00)
2. Episode Introduction (00:00:26)
3. Meet LYB: Chemical Solutions for Everyday Living (00:01:05)
4. Brand, Content, and Digital Integration (00:04:04)
5. The Importance of Change Management (00:08:53)
6. Change Management Must-Haves (00:13:30)
7. Final Advice and Episode Closing (00:17:33)
70 episodes
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on October 30, 2025 15:14 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 472234676 series 3340762
In this episode of "What If? So What?", host Jim Hertzfeld interviews Andi Orzehoski, director of brand content and digital communications at LyondellBasell. Andi shares her insights into the company's role as a global leader in the chemical industry, its commitment to sustainability, and the importance of digital transformation in modern business. Jim and Andi discuss the concept of a circular economy, the integration of brand, content, and digital strategies, and the critical role of change management in achieving business objectives.
Thank you for listening!
You can also watch the episode: https://www.youtube.com/@perficient/podcasts
Have a question for Jim? AMA - submit questions: [email protected]
FOLLOW JIM
https://www.linkedin.com/in/jimhertzfeld/
FOLLOW PERFICIENT:
https://www.linkedin.com/company/perficient/posts/?feedView=all
Chapters
1. Exploring Sustainability and Digital Transformation With Andi Orzehoski From LyondellBasell (00:00:00)
2. Episode Introduction (00:00:26)
3. Meet LYB: Chemical Solutions for Everyday Living (00:01:05)
4. Brand, Content, and Digital Integration (00:04:04)
5. The Importance of Change Management (00:08:53)
6. Change Management Must-Haves (00:13:30)
7. Final Advice and Episode Closing (00:17:33)
70 episodes
All episodes
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