Exploring Sustainability and Digital Transformation With Andi Orzehoski From LyondellBasell

What If? So What?

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1M ago 20:05

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In this episode of "What If? So What?", host Jim Hertzfeld interviews Andi Orzehoski, director of brand content and digital communications at LyondellBasell. Andi shares her insights into the company's role as a global leader in the chemical industry, its commitment to sustainability, and the importance of digital transformation in modern business. Jim and Andi discuss the concept of a circular economy, the integration of brand, content, and digital strategies, and the critical role of change management in achieving business objectives.

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Chapters

1. Exploring Sustainability and Digital Transformation With Andi Orzehoski From LyondellBasell (00:00:00)

2. Episode Introduction (00:00:26)

3. Meet LYB: Chemical Solutions for Everyday Living (00:01:05)

4. Brand, Content, and Digital Integration (00:04:04)

5. The Importance of Change Management (00:08:53)

6. Change Management Must-Haves (00:13:30)

7. Final Advice and Episode Closing (00:17:33)

65 episodes

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