Chris Duffey from Adobe on Generative AI

What If? So What?

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2M ago 15:48

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What if GenAI Could Turn Anyone Into a Creative Director?

In this episode of “What If? So What?” host Jim Hertzfeld is joined by Chris Duffey, head of Global Partnerships, GenAI at Adobe, to discuss the transformative power of Generative AI and Adobe’s innovative product, Firefly.

Chris shares his insights on how GenAI revolutionizes creativity across industries, enabling marketers, creatives, and businesses to unlock infinite possibilities. They explore Adobe Firefly's groundbreaking features, including text-to-image, text-to-video, custom content models, and APIs that empower scalability.

The conversation delves into the evolving role of CMOs in an AI-native world, the importance of responsible AI practices, and how technology is driving a renaissance in creativity.

Don’t miss this thought-provoking discussion that redefines the future of marketing and innovation.

Chris Duffey Chris Duffey is a leading AI and digital innovation expert, spearheading Adobe's Global Partnerships for AI Solutions. With 25+ years shaping the future of digital experiences, his work has captured the attention of over 300+ global media outlets, and he serves on industry boards, including the ANA, AdCouncil, CTA, and the UN AI Council. An award-winning author, Chris wrote Superhuman Innovation, the first book co-authored by AI about AI in 2019, which BOOKAUTHORITY named one of the best product innovation books of all time. In 2023, Chris published Decoding the Metaverse: Expand Your Business. He has been named to Ad Age's Tech Power List and CIO’s 10 Business Leaders Transforming Industries. A sought-after keynote speaker, his insights have reached millions worldwide, with coverage in Business Insider, Wall Street Journal, and Access Hollywood.

Follow Chris - https://www.linkedin.com/in/chrisduffeycreativeai/

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Chapters

1. Chris Duffey from Adobe on Generative AI (00:00:00)

2. The Future of Marketing With AI (00:00:05)

3. The Evolution of AI in Marketing (00:05:36)

65 episodes

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