Navigating the labyrinth of college financing has become one of the most daunting challenges facing families today. With prestigious universities now approaching $100,000 per year, how can parents provide educational opportunities without sacrificing their financial future?
Paul Campeau, CFP and founding partner of Bridgewise College Planning, pulls back the curtain on the hidden world of college financial aid. Since 2008, he's personally guided over 500 families to save an average of $40,000+ at top-tier schools while protecting their retirement savings. His insights reveal why many families unknowingly pay far more than necessary for higher education.
The conversation explores the stark reality that students sitting next to each other in the same classroom often pay dramatically different amounts. Some pay full price while others receive substantial discounts through strategic planning and understanding the financial aid system. Campeauo explains why private universities frequently offer better financial packages than public institutions, and why community colleges aren't always the budget-friendly option they appear to be.
We dive deep into the psychology behind college selection, examining how emotional decision-making leads families to overlook financial considerations. Campeau shares practical strategies for maximizing aid eligibility, including how to structure savings to avoid financial aid penalties and the critical timing of when to begin planning.
Perhaps most valuably, Campeau outlines his "CFO approach" to college planning – a systematic method for finding schools that provide the right academic and campus fit while remaining financially sustainable. His framework empowers parents to make informed decisions rather than succumbing to marketing pressure or emotional appeals.
Ready to discover how your family can pay less for college without compromising quality? Visit bridgewisecp.com for a College Readiness Breakthrough Session and take the first step toward a debt-free education for your children.

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