In this episode of What About Rural Health?™, host, Chinasa Imo, sits down with Dr. Ifeanyi M. Nsofor—a renowned public health physician, global health equity advocate, and leading voice in African health policy, I call him Ichie Public Health for a reason. We explore what it truly means to design public health systems that reach everyone. Listeners will hear Dr. Nsofor’s powerful insights on breaking down barriers to rural health, lessons from his VITAL project in Nigeria boosting vaccine uptake, and how behavioral science and storytelling can drive systemic change and discover the real barriers rural populations face—and the innovative solutions breaking them down. Expect a blend of expert analysis, compelling stories from the field, and practical takeaways and real-world lessons on how to translate policy into practice. This episode embodies the WARH?™ series: bold, rooted in community, and committed to elevating the voices and solutions that global health can no longer afford to overlook. Whether you’re a health professional, policymaker, or curious listener, this episode invites you to join a global movement for equity—starting from the margins, together.