In this episode of Wellness Marketing 101, I talk with Kathryn Ambroze, a behavioral scientist and VP, UX Research Lead - Trust and Security at JPMorgan Chase, about how understanding human behavior can improve customer experiences for your business.

Kathryn explains the difference between behavioral science and user research and shares practical tips for entrepreneurs to optimize websites, apps, and services without breaking the bank. Learn how to identify friction points, use analytics effectively, and “dogfood” your own products to spot pain points from a customer perspective.

What You’ll Learn in This Episode:

• How to use behavioral science to understand and influence customer decisions
• Why some friction points are actually helpful for guiding users
• Low-cost ways to conduct user research for your website or app
• How analytics and qualitative research work together to improve UX
• Tips for using your own experiences as a customer to improve your business

Resources Mentioned in the Episode:

Podcasts:

• User Research Strategist: https://open.spotify.com/show/53eOVirTLtGydqOvicHDyD
• Behavioral Grooves: https://behavioralgrooves.com/
• No Stupid Questions: https://podcasts.apple.com/us/podcast/no-stupid-questions/id1510056899

Newsletters & Tools:

• Habit Weekly: https://www.habitweekly.com/

Fun Fact:

Kathryn loves baking and even made her own wedding cake! She enjoys observing people’s reactions, combining her professional skills and personal passion.

Connect with Kathryn:

• LinkedIn: linkedin.com/in/kathrynambroze

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