What happens when one of the world’s top executive coaches turns his attention to AI? In this episode of Welcome to the Machine, Keith Ferrazzi delivers a compelling take on why most organizations are asking the wrong questions about AI—and what they should be doing instead.

Ferrazzi believes that AI isn’t just a tool, it’s a new teammate. And if leaders want to unlock its potential, they need to stop thinking in terms of org charts and start building teams around outcomes. The conversation dives into why mediocre teams will struggle with AI, while high-performing ones will thrive by embracing new practices, not just new tech. Ferrazzi shares how he helps companies rewire their culture by starting small: forming a few teams with a shared mission, a new social contract, and the courage to challenge each other in real time.

He also lays out a blueprint for scaling transformation through “black belts of AI” who reengineer their own roles and coach others to do the same. It’s not about top-down mandates. It’s about movements that start at the edges and ripple across the enterprise.

This episode is a must-listen for anyone serious about leading teams through disruption—and building a culture that’s ready for what’s next.