235: Trustless Trading & The Future of Finance—Alexis from Yellow.com on Disrupting Markets

Web3 with Sam Kamani

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What if we could trade without trusting anyone?

Crypto promised decentralization, but most trading still relies on centralized exchanges.

In this episode of Web3 with Sam Kamani, I sit down with Alexis from Yellow.com to discuss:

✅ Why trustless trading is the missing piece in crypto

✅ How Yellow is bringing Lightning Network principles to trading

✅ The billion-dollar opportunity in building a trustless settlement layer

✅ Lessons from Bitcoin, Ethereum & early crypto pioneers

✅ Why traditional finance will soon adopt trustless trading

Yellow.com is building the infrastructure to remove trust from trading—just like Bitcoin did for money.

Key Timestamps

[00:00:00] Introduction: Sam introduces Alexis from Yellow.com and the discussion on trustless trading, crypto innovation & finance disruption.

[00:01:00] Who is Alexis?

Co-founder of Yellow.com & GSR, two major crypto firms
A crypto OG since 2013, involved in Bitcoin, Ethereum, & Ripple
Built two companies with 500+ employees globally

[00:03:00] What is Yellow.com?

A trustless trading infrastructure that removes counterparty risk
Uses Ethereum state channels for instant PNL settlements
A missing piece in Satoshi’s vision—removing trust from trading

[00:05:00] Why is Trustless Trading So Important?

Trust limits financial innovation
Bitcoin removed trust in money; Yellow removes trust in trading
Most crypto trading still relies on trusted intermediaries

[00:07:00] How Yellow Uses State Channels for Instant Profit Settlement

Similar to Lightning Network but for trading
Trades settle instantly without requiring counterparty trust
Institutions & retail can trade against exchanges without risk

[00:10:00] How Big is the Trading Industry?

Payments industry: $8 Trillion per day
Trading industry: $650 Trillion per day
Crypto trading is tiny in comparison—trustless trading unlocks new markets

[00:12:00] How Yellow Compares to Clearing Houses in Traditional Finance

ClearSync smart contracts replace clearing houses
Automated, trustless arbitration using Ethereum
Faster, cheaper, and safer than legacy systems

[00:14:00] Biggest Challenges in Building Yellow

Educating institutions & traders on trustless trading
Adoption curve similar to Bitcoin & Ethereum in the early days
Convincing major players to shift from centralized models

[00:18:00] Lessons from Bitcoin & Ethereum’s Early Days

Vitalik Buterin & early Ethereum days in Barcelona
The anti-system movement that fueled Bitcoin’s rise
Why removing trust has always been the key innovation in crypto

[00:21:00] The Future of Crypto Trading—Mergers, Acquisitions & Consolidation

Major banks & exchanges will start consolidating
Robinhood acquiring Bitstamp, Crypto.com buying licenses
Traditional finance is preparing for the crypto wave

[00:25:00] Yellow’s Growth & Future Roadmap

Launching a US-regulated public sale via Republic
Expanding partnerships with institutional players like HSBC
Building a global community around trustless trading

[00:27:00] Why the Name ‘Yellow’?

Derived from the Dolch word list—one of the world’s most recognized words
Instant brand recognition across all languages & cultures
A branding masterstroke for a global financial infrastructure

Connect

https://yellow.com/

https://www.linkedin.com/company/yellow-com/

https://x.com/Yellow

https://www.linkedin.com/in/sirkia/

https://x.com/AlexisYellow
Disclaimer

Nothing mentioned in this podcast is investment advice and please do your own research. Finally, it would mean a lot if you can leave a review of this podcast on Apple Podcasts or Spotify and share this podcast with a friend.
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