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The internet made me do it: Branding in the age of virality

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Manage episode 482756494 series 71066
Content provided by BizJournalism. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BizJournalism or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, Ananya Bhargava interviews Chris Peña, a graduate of the Walter Cronkite School of Journalism and Mass Communication at Arizona State University with 10 years of experience in social media. Focusing on the rise of meme marketing, the discussion explores how internet culture and social media platforms have evolved, what makes certain brand campaigns go viral while others fall flat, and whether meme marketing is a sustainable strategy or just a short-term trend.

  continue reading

61 episodes

Artwork
iconShare
 
Manage episode 482756494 series 71066
Content provided by BizJournalism. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BizJournalism or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, Ananya Bhargava interviews Chris Peña, a graduate of the Walter Cronkite School of Journalism and Mass Communication at Arizona State University with 10 years of experience in social media. Focusing on the rise of meme marketing, the discussion explores how internet culture and social media platforms have evolved, what makes certain brand campaigns go viral while others fall flat, and whether meme marketing is a sustainable strategy or just a short-term trend.

  continue reading

61 episodes

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