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The ethics of AI and data usage in marketing

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Manage episode 430736572 series 71066
Content provided by BizJournalism. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BizJournalism or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

As we witness the rising significance of data and the increasing use of AI to optimize personalized advertising, concerns regarding data acquisition and ethical usage become increasingly pressing. In this episode, Ananya Bhargava interviews Seth Rachlin, a social scientist, business leader, and entrepreneur currently active as a researcher and assistant teaching professor of Social Data Science at Arizona State University.

Dr. Rachlin discusses how social media data mining shapes targeted marketing, the moral considerations of gathering personal data, and the broader consequences of AI integration in business.

  continue reading

61 episodes

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iconShare
 
Manage episode 430736572 series 71066
Content provided by BizJournalism. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BizJournalism or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

As we witness the rising significance of data and the increasing use of AI to optimize personalized advertising, concerns regarding data acquisition and ethical usage become increasingly pressing. In this episode, Ananya Bhargava interviews Seth Rachlin, a social scientist, business leader, and entrepreneur currently active as a researcher and assistant teaching professor of Social Data Science at Arizona State University.

Dr. Rachlin discusses how social media data mining shapes targeted marketing, the moral considerations of gathering personal data, and the broader consequences of AI integration in business.

  continue reading

61 episodes

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