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Cost-Benefit Analysis of LLM Tools & AI Search Optimization | Roundtable Quiz Show
Manage episode 496337228 series 2918129
Optimizing for AI Search Results / Cost-Benefit Analysis of LLM Tools / Why So Expensive? (Roundtable Quiz Show) with SEO Expert, Favour Obasi-ike, MBA, MS.
This 🔥 HOT TOPIC 😳 Clubhouse Audio Marketing Club discussion centers on the high cost and value of Large Language ModelS (LLM) SEO tools in 2025.
Favour evaluated several platforms like Ahrefs, Profound, Cognizo AI, Scrunch AI, Athena HQ, Am I on AI and Peec comparing their features, pricing, and the specific LLMs they track.
A key theme is the perceived return on investment (ROI), with most participants expressing hesitation due to the expense and limited perceived value compared to free alternatives or established SEO practices.
The conversation also touches on the evolving landscape of AI search, data privacy concerns, and the importance of strategic, targeted marketing over broad platform presence.
Ultimately, the discussion highlights Mentions.so as a more affordable, comprehensive option and Etheo.co as a free alternative, emphasizing the need for businesses to carefully research and align tool usage with their specific goals and existing strategies.
AI and SEO Tools in 2025: FAQs
What are LLM SEO tools and why are they so expensive?
LLM (Large Language Model) SEO tools are platforms designed to help businesses optimize their online presence for search engines that increasingly rely on AI models like ChatGPT, Perplexity, Gemini, and Grok. They provide insights into how a brand is being mentioned and ranked across various AI-powered search environments. The high cost of these tools, ranging from hundreds to over a thousand dollars per month, is attributed to their early stage in development, the advanced technology involved, and the value they aim to provide in navigating the evolving AI search landscape.
Is traditional SEO becoming obsolete with the rise of AI?
No, traditional SEO is not becoming obsolete. As one speaker emphatically states, "SEO is not going anywhere. Email is not going anywhere. AI is definitely not going anywhere." The integration of AI simply adds new layers and dimensions to SEO. While new AI search platforms like Grok, Perplexity, and Google AI Overviews are emerging, the foundational principles of SEO – such as quality content, strategic keyword use, and website structure – remain crucial. These AI tools are essentially "cosmetics for SEO," enhancing and speeding up the existing processes of content creation, understanding, and distribution.
What is "Answer Engine Optimization" (AEO) and how does it relate to SEO?
Answer Engine Optimization (AEO) is a term used to describe the process of optimizing content to be found and presented by AI-powered "answer engines." These are different from traditional search engines in that they often provide direct answers rather than just lists of links. AEO is essentially an enhanced form of SEO, focusing on how AI models interpret and present information. It requires understanding what questions your target audience is asking and structuring your content (e.g., through FAQ pages) to provide clear, concise answers that AI models can easily extract and present.
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