In this episode of We Built This Brand, Chris Hill and co-host Adhrucia Apana sit down in Los Angeles with realtor, author, and speaker Troy Palmquist.

Troy shares his 23-year journey in real estate, from accidentally landing his first job at 20 to building multiple brokerages and helping shape the future of real estate tech. After a life-changing cancer diagnosis, Troy found new purpose in helping others grow their businesses with authenticity and intention.

Show Highlights:
(00:00) Introduction and Welcome

(01:08) Troy Palmquist's Journey into Real Estate

(02:58) Overcoming Challenges and Shifting Focus

(05:10) The Role of Technology in Real Estate

(09:28) Advice for Real Estate Agents

(17:29) Marketing Strategies and Authenticity

(20:11) Final Thoughts and Brand Admiration

About Troy:
As an executive-level growth expert specializing in residential real estate, Troy Palmquist brings creativity, agility, and strategic insight to drive successful outcomes for clients and colleagues. With a track record of representing thousands of home sales, Troy has held leadership roles as Director of Growth for eXp Realty in California, Vice President of Growth and Product Marketing for eXp Realty, and founder of two independent real estate brokerages. A contributing author for RealTrends, HousingWire, and Inman News, Troy shares his expertise on growth strategies, technology, and market insights. With over 2 decades of experience in the real estate industry across the western U.S., he has developed a unique and highly effective approach to working with buyers, sellers, and agents, helping them achieve growth and success in an ever-evolving market.