Pool Service Franchise Deep Dive: Puddle Pools' Recurring Revenue Model | Franchise Investment Review
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Pool service franchise meets tech-driven recurring revenue. Discover how Puddle Pools built a scalable pool cleaning franchise across the U.S. and Canada with predictable cash flow, lean overhead, and margins that attract both operators and private equity.
The Pool Maintenance Franchise Business Model
We sit down with Puddle Pools founder Mark Amery and our full franchise consulting team to break down a home service franchise opportunity built on weekly residential routes, mandated commercial contracts, and ancillary revenue from repairs, liners, openings, closings, and cold plunge installations. Learn why B2C pool cleaning generates fast cash flow while B2B commercial accounts lock in long-term stability—even with 30-60 day payment terms.
Technology That Solves Industry Pain Points
Mark reveals how Puddle Power (their proprietary CRM and mobile app) automates scheduling, routing, e-reporting, job costing, photo documentation, and smart gate access—eliminating the three biggest challenges in pool service: labor management, pricing consistency, and customer communication.
What Franchise Owners Need to Win
Not every entrepreneur fits this franchise model. We discuss the ideal owner profile (playbook-followers, not cowboys), how weekly GSNR coaching sessions drive growth, region-specific "Puddle Huddles" for peer learning, and why this business runs lean enough to operate from your phone—or scale into brick-and-mortar when territory expansion demands it.
Franchise Investment & Growth Potential
With single-unit investments around $100K, territories closing in pool-dense markets, and expansion plans including AI-powered marketing, VR technician training, and international growth, this recurring service franchise model checks the boxes for both first-time franchise buyers and portfolio investors.
Keywords: pool franchise, pool cleaning franchise, service franchise opportunities, recurring revenue business, home service franchise, franchise investment, pool maintenance business, Puddle Pools franchise review
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From your pals in franchise ownership, Jack and Jill Johnson.
Chapters
1. Meet Puddle Pools And The Team (00:00:00)
2. What The Business Actually Does (00:01:14)
3. Recurring Revenue And Commercial Mandates (00:02:54)
4. Seasonality And Cold-Climate Strategy (00:03:38)
5. Origin Story And Market Gap (00:05:08)
6. B2C First, Then B2B Relationships (00:07:02)
7. Cash Flow Realities In Commercial (00:08:35)
8. Who Succeeds As A Franchisee (00:10:10)
9. Support, Coaching, And Playbook Discipline (00:12:20)
10. Margins, Lean Ops, And ROI (00:14:30)
11. Real Estate Optionality And Scale (00:16:30)
12. Hiring, Training, And Tech-Enabled Teams (00:17:46)
13. Culture That Scales Across Markets (00:19:20)
14. Tech Stack, E-Reporting, And Control (00:21:34)
15. AI, VR Training, And What’s Next (00:23:04)
16. Future-Proofing And Global Expansion (00:24:34)
17. Investment Range And Territory Demand (00:25:54)
18. Rapid Fire: Motto, Grit, And Donuts (00:26:54)
19. Brand Love, Tattoos, And Community (00:28:34)
20. Customer Experience And Communication Wins (00:29:54)
21. Cold Plunges, Add-Ons, And Wrap-Up (00:31:34)
22. How To Learn More And Contact (00:45:34)
55 episodes