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Daniel Lee shares his journey from cold-call selling in shopping centres to creating Plum Property, a successful independent real estate brand, and now helping other agents build their businesses through Plum Partners.
• Learning the power of rejection and numbers in his first sales job at shopping centres
• Setting a consistent goal of 30 face-to-face appraisals every month without fail
• Understanding that 50% of listings come from a properly nurtured database
• Growing from a high-performing agent writing $1M in GCI to building a 40-person agency
• Creating Plum Partners to help established agents start their own agencies
• Finding the right "groove" with consistent patterns and commitments each week
• Using creative video marketing to build local recognition and warm up cold prospects
• Importance of self-discipline and doing "boring, mundane" tasks consistently
• Excitement about AI's potential to streamline lead qualification without replacing relationship building
Check out Daniel's educational podcast "The Get Keen Podcast" on Spotify, Apple or wherever you get your podcasts.
Hosted by Lee Woodward
Proudly brought to you by Lee Woodward Training Systems.

Brought to you by Nexr
Elevate your real estate business with Nexr – the strategic partner that helps you overcome challenges in securing more listings, building better teams, and achieving faster growth. With over 20 years of experience in developing Tier 1 agencies, Nexr provides bespoke solutions tailored to your unique needs. Ready to redefine the future of your business? Visit nexr.com.au today.
Discover more:

• Next Events
• Lee's New Book – Claiming Doors
• Explore Lee Woodward Short Courses