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650. Human-Centered Major Gifts: How to Build Your Pipeline - Tammy Zonker
Manage episode 509488351 series 2843954
Meet Tammy 🤝, the President + Founder of Fundraising Transformed and the Author of ‘Calling All Heroes’.
With over 30 years of experience in fundraising, Tammy Zonker shares personal insights that have shaped her human-centered approach. She emphasizes empathy and trust as the foundation for genuine donor relationships, creating real, lasting connections. Tammy offers practical strategies to inspire donors to become lifelong advocates and build authentic, impactful partnerships that truly resonate.
This episode is for anyone who believes in the power of thoughtful, compassionate giving to change lives ✨
Episode Highlights:
- Tammy Zonker's Journey and Empathy in Fundraising (02:20)
- Reclaiming the Concept of Heroes in Fundraising (05:19)
- The Five Pillars of Human-Centered Fundraising (08:12)
- Building Trust and Authentic Partnerships (11:18)
- Navigating Power Dynamics in Fundraising (14:19)
- Transparency and True Partnership with Donors (17:18)
- The Courage to Release Donors (19:42)
- Understanding Mid-Level Donors (22:03)
- Listening as a Strategy for Small Shops (27:21)
- The Power of Open-Ended Questions (31:34)
- A Story of Generosity and Community (35:07)
- Tammy’s One Good Thing (40:00)
Episode Shownotes: www.weareforgood.com/episode/650
ImpactUp: PAUSE is here 🩵 Join us in 25+ cities + online to:
-Reframe your relationship with work and perfection
-Build wellness into your life and organization
-Pause, reflect, and take intentional action
You’ll walk away with practical tools, peer wisdom, and a renewed clarity to lead with strength—from the inside out. Sign up for free today at weareforgood.com/impactup
Thank you to our partners 🩵
Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.
Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter
675 episodes
Manage episode 509488351 series 2843954
Meet Tammy 🤝, the President + Founder of Fundraising Transformed and the Author of ‘Calling All Heroes’.
With over 30 years of experience in fundraising, Tammy Zonker shares personal insights that have shaped her human-centered approach. She emphasizes empathy and trust as the foundation for genuine donor relationships, creating real, lasting connections. Tammy offers practical strategies to inspire donors to become lifelong advocates and build authentic, impactful partnerships that truly resonate.
This episode is for anyone who believes in the power of thoughtful, compassionate giving to change lives ✨
Episode Highlights:
- Tammy Zonker's Journey and Empathy in Fundraising (02:20)
- Reclaiming the Concept of Heroes in Fundraising (05:19)
- The Five Pillars of Human-Centered Fundraising (08:12)
- Building Trust and Authentic Partnerships (11:18)
- Navigating Power Dynamics in Fundraising (14:19)
- Transparency and True Partnership with Donors (17:18)
- The Courage to Release Donors (19:42)
- Understanding Mid-Level Donors (22:03)
- Listening as a Strategy for Small Shops (27:21)
- The Power of Open-Ended Questions (31:34)
- A Story of Generosity and Community (35:07)
- Tammy’s One Good Thing (40:00)
Episode Shownotes: www.weareforgood.com/episode/650
ImpactUp: PAUSE is here 🩵 Join us in 25+ cities + online to:
-Reframe your relationship with work and perfection
-Build wellness into your life and organization
-Pause, reflect, and take intentional action
You’ll walk away with practical tools, peer wisdom, and a renewed clarity to lead with strength—from the inside out. Sign up for free today at weareforgood.com/impactup
Thank you to our partners 🩵
Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.
Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter
675 episodes
All episodes
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