639. 5 Steps to Launch Campaigns That Scale: Lessons from BLM’s Black Play Matters - Cicley Gay

We Are For Good Podcast - The Podcast for Nonprofits

Content provided by We Are For Good. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by We Are For Good or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

3M ago 36:51

MP3•Episode home

Meet Cicley 🤝 She’s the Board Chairwoman of the Black Lives Matter Global Network Foundation, where she’s shaping the future of racial justice and philanthropy with love, transparency, and community at the center.

In this episode, Cicley takes us inside her journey from grassroots activism to leading a global movement. You’ll get the inside scoop on BLM’s 12th anniversary Black Play Matters campaign and why joy, play, and community are powerful tools for change.

Join us as she breaks down her step-by-step approach to launching campaigns that truly make an impact—being human-centered, telling powerful stories, securing amplifiers, staying agile, and measuring what matters.

No matter your role—leading a nonprofit, organizing in your community, or simply seeking ways to spark change—you’ll walk away with practical strategies, renewed hope, and a reminder that everyone has a part to play in building a more just and joyful world.

Episode Highlights

How Cicley Gay Leads (02:00)
Where Campaigns Thrive (10:15)
Why Change Matters (18:30)
How Play Empowers (25:45)
Where Philanthropy Impacts (33:20)
Why Love Leads (40:50)
The Power of Community (45:10)
Navigating Leadership Transitions (50:30)
Cicley's One Good Thing (55:00)

Episode Shownotes: www.weareforgood.com/episode/639

Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

//
Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

690 episodes

#Non-Profit #Business #Fundraising #Development #Philanthropy #Innovation #Leadership #Professional Development #Donor Relations #Good #Nonprofit