We increasingly interact with the world through the binary, on/off medium of buttons—from keyboards and appliances, to the digital interfaces of phones and tablets; but it didn’t have to be this way. “There is nothing natural or inevitable about buttons or the act of pushing a button. Various constituencies over the years—especially advertisers and manufacturers—have marshalled tremendous resources to make buttons popular and alluring,” Rachel Plotnick, author of Power Button: A History of Pleasure, Panic, and the Politics of Pushing. With Cornell professor Roger Moseley. Media Objects is produced in collaboration with Media Studies at Cornell University. With support from the college of Arts and Sciences and the Society for the Humanities. Editing and academic counsel from Erik Born, Jeremy Braddock, and Paul Fleming. Guest in this episode is Cornell professor Roger Moseley.