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Search Engine Optimization (SEO) is a process of improving a website's or business's ranking in internet search results to increase organic traffic. SEO tries to get business owners to focus on understanding the fundamentals: keyword research, on-page optimization, and building a positive, strong link profile.

Backlinking is in reference to a link on one website that directs users to a different website. Backlinks are also called inbound links, as they represent traffic coming from another website to your own. In this episode we discuss how these processes can be a little confusing to understand for business owners.

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