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What happens when you achieve everything you thought you wanted, but still feel empty inside? In this raw and revealing conversation, Kristen Boss takes us behind the curtain of her entrepreneurial journey from hairstylist to multi-million dollar business owner—and the surprising spiritual awakening that changed everything.
Kristen candidly shares how she built a thriving company teaching relationship-based marketing, only to discover she had inadvertently commoditized herself in the process. "I had become the product," she explains, "and anytime you become the thing that you sell to people, there is a part of you that's dehumanizing yourself." Despite financial freedom and external success, Kristen reached a breaking point that led to what she calls "God's great rescue mission on my identity."
The most powerful moments come when Kristen describes her surrender not as beautiful or noble, but as a wrestling match with God—fighting, clawing, and negotiating before finally accepting that her identity had become dangerously enmeshed with her business. With refreshing honesty, she admits, "I had edged out my need for Him. I had become incredibly self-reliant and a slave to my own thing."
Kristen's journey offers profound insights into the false promises of hustle culture and the subtle ways we can replace God with success, achievement, or financial security. Whether you're an entrepreneur feeling trapped by your own creation, someone struggling with identity outside of what you do, or simply wondering if there's more to life than constantly striving, this conversation offers a perspective-shifting reminder that true freedom is found not in what we accomplish, but in whose we are.
This episode will challenge you to examine where you're seeking answers to life's fundamental questions: Am I safe? Do I matter? Do I belong? And it will inspire you to consider what might happen if you placed those questions back where they belong—in the hands of a God who never asks us to hustle for His love.

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