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How A Nurse Turned Barriers Into A Business That Serves Muslim Women
Manage episode 517236188 series 3662642
What happens when a nurse refuses to choose between faith, professionalism, and style? We sit with Samira, a Black Muslim nurse and co-CEO of We Got You Covered, to unpack how modesty, patient dignity, and cultural competence can coexist with performance scrubs that actually fit the job. Her story moves from doula days and pediatrics to home health and wellness clinics, tracing the moments that shaped her advocacy—from patients questioning her English to elders asking her to remove her hijab—and the grace she uses to turn bias into teachable care.
The heart of the conversation is practical and human. We get specific about honoring modesty during exams, accommodating gender preferences when possible, and catching dietary restrictions before they become breaches of trust. Samira explains why representation matters for Black and Muslim patients, and how seeing a clinician in hijab can signal safety. Then we go behind the seams: years of DIY fixes, survey-driven design, countless prototypes, and the decision to launch a modest medical apparel line that blends coverage, stretch, and durability. In an industry crowded with color but thin on cultural options, the brand fills a real gap—and early feedback, including rare returns and requests from men, shows broad demand.
If you’ve ever wondered how to turn a workplace pain point into a product with purpose, this is a blueprint. We talk bootstrapping while working nine-to-fives and raising families, learning marketing on the fly, vending at large community events, and building a customer feedback loop that actually shapes the next release. Beyond scrubs, the takeaway is bigger: make work that serves your community, tell honest stories, and let purpose outlast any viral spike.
Find We Got You Covered on TikTok and Instagram, or shop via their site and TikTok Shop. If this conversation resonates, follow the show, share it with a colleague, and drop a review to help more listeners find us. Your voice helps us keep these stories going.
https://linktr.ee/WakandaRN
Chapters
1. Welcome And Guest Introduction (00:00:00)
2. Samira’s Path Through Healthcare (00:00:13)
3. Faith, Hijab, And Bias At Work (00:02:10)
4. Cultural Competence And Patient Advocacy (00:05:35)
5. The Birth Of A Modest Scrub Idea (00:08:30)
6. Prototypes, Funding, And First Launch (00:11:05)
7. Market Gap And Customer Feedback (00:13:20)
8. Vision: Scaling A Global Modest Brand (00:15:00)
9. Grassroots Marketing And Learning Business (00:16:20)
10. Purposeful Content And Sustainable Creation (00:18:05)
11. Male Nurses, Representation, And Respect (00:21:27)
12. Where To Find We Got You Covered (00:26:47)
13. Closing And Listener Support (00:27:27)
32 episodes
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