Inside Modern PR: From Acquisitions To AI And The Culture That Holds It Together VVK Podcast With Craig Fahle podcast

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VVK Podcast With Craig Fahle »
Inside Modern PR: From Acquisitions To AI And The Culture That Holds It Together

4d ago 51:25

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We dig into what makes PR agencies grow without losing their edge, from acquisitions and integration to talent, culture, and the real role of AI. We share concrete ways to keep client trust, avoid burnout, and build teams that win.
• relationships as the core of acquisitions and integration
• communicating change to clients before headlines
• independence versus integration and preserving the secret sauce
• AI as a tool for higher value, not a replacement
• the barbell talent model and demand for SMEs
• gaps in business skills and project management training
• culture that reduces burnout and attracts top talent
• practical advice for agency owners on reinvention and fit
If you enjoyed today's conversation, we'd love to hear your thoughts. Give us your feedback, ideas, guest suggestions, or just let us know what you're thinking anytime. The email address is [email protected]. Make sure to follow the show so you never miss an episode
Guests:

Ray Day, APR Ray is a recognized voice and leader in communications and public relations. He joined Stagwell Global in February 2020, bringing more than three decades of experience as a chief communications officer leading global communications teams, brands, and agencies.

Kimberly Hoyle Kimberly is a senior growth executive with 20 years of experience shaping multi-year growth strategies and corporate transformation plans. As a trusted advisor to C-suite executives, she drives alignment between operations, business development, and talent strategy to create scalable, sustainable growth.

Peter Van Dyke Peter is CEO and co-founder of VVK PR + Creative, a Detroit-based integrated communications agency. Under his leadership, VVK has grown from 3 to 29 employees and from $1.8M to $4.1M in revenue over 3.5 years, serving mission-driven organizations throughout Metro Detroit and beyond.

Chapters

1. Setting The Table: PR Growth (00:00:00)

2. Independence Versus Integration (00:02:51)

3. Culture As The Dealbreaker (00:05:10)

4. Client Partnership Over Transactions (00:10:06)

5. Scaling Without Losing The “Secret Sauce” (00:13:35)

6. Due Diligence And Fit (00:18:23)

7. Communicating Change To Clients (00:23:05)

8. Is PR Dead Or More Vital (00:25:04)

9. Human Plus Machine: Using AI Well (00:27:10)

10. Talent, Hiring, And The New Barbell (00:32:05)

11. Teaching Business Skills And PM (00:38:24)

12. Beating Burnout With Culture And Joy (00:42:20)

13. One Piece Of Advice For Owners (00:47:03)

14. Relationships Trump Everything (00:50:10)

23 episodes

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