In this deep dive, we unravel the fascinating history of Pantone and how it revolutionized color standardization across industries. From the chaotic early days of inconsistent shades to the creation of a universal color language, discover how one company's innovation became essential for global branding.
We’ll explore:

• Why consistent color is critical for brand identity
• How Pantone's Matching System (PMS) became the gold standard
• The real reason Pantone colors look brighter and cleaner
• Why Pantone guides are so expensive—and why companies still pay
• The controversy over Pantone’s licensing with Adobe
• Whether Pantone is a necessary evil or an irreplaceable tool for designers

🎨 Whether you're a designer, marketer, or just curious about how color influences business, this episode is packed with insights!

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