In this episode, Jake and Dave sound off on one of the most frustrating trends in branding: everyone trying to look, feel, and market like Apple. From solar companies with identical sun logos to jewelry brands mimicking Silicon Valley minimalism, it’s time for a wake-up call: your brand isn’t standing out; it’s disappearing.

They break down what real brand differentiation looks like, how to play to your strengths (instead of chasing someone else’s), and why features, price, and experience are the only levers that matter—until your brand actually has power.

💡 Topics include:

• Why most brands shouldn’t compete on brand (yet).

• How to win on price without racing to the bottom (hello, Costco’s chicken).

• Lessons from Dollar Shave Club, Liquid Death, and purple lawn trucks.

• How big brands can learn from the little guys (looking at you, MLB).

• The dangerous groupthink of internal marketing teams.

• What companies like Jaguar get right, and very wrong, about taking brand risks.

Whether you're at $500K or $50M and aiming to scale, this episode is packed with hot takes, strategy, and the reminder that brand isn’t just what you say. It’s how you behave, look, and show up every day.

👉 Subscribe for more irreverent takes and real insights on growing brands that actually matter.