What do cereal, puzzles, and a dash of murder mystery have in common? Find out on this episode of The Last Drop, where Dave and Jake crack open a deliciously clever business idea: Cereal Killer – a monthly subscription box that delivers unique cereals paired with interactive puzzles straight to your doorstep.

As they sip a crisp Fonio Lager from Our Culture Brewing Company, the duo dives deep into:

Branding and packaging innovation Nostalgia-driven marketing (decoder rings, anyone?)

Subscription mechanics and unit economics

Collaborating with puzzle makers and legacy cereal brands

The big question: better ingredients vs. better storytelling

Whether you're a cereal connoisseur, puzzle fanatic, or just love watching business ideas come to life with a side of banter, this episode is packed with insight, strategy, and laughs — all the way down to the last drop.

Subscribe to The Last Drop and discover what happens when creativity meets commerce over a cold drink. Got a wild business idea? Drop it in the comments – we might just build it next.