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Building Your ENT Practice Without Breaking the Bank

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Manage episode 505339216 series 2391436
Content provided by Jackie Cole. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jackie Cole or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of Voices of Otolaryngology, host Rahul Shah, MD, MBA, talks with Srinivas R. Kaza, MD, a veteran otolaryngologist from Rochester, New York, who leads by example when it comes to creative, resourceful practice growth through marketing and reputation management. Dr. Kaza explains how his group leverages word-of-mouth, Google reviews, patient feedback, and targeted outreach to referring doctors. Dr. Kaza breaks down lessons from his panel presentation at the 2025 AAO-HNS/F OTO Forum on how practices can tailor their marketing strategies based on budget, market size, and local needs. Listeners will also hear tips on handling negative reviews, building loyalty through authentic engagement, and why focusing on the Four A’s—affability, availability, accountability, and ability—creates a lasting flywheel of growth.

  continue reading

104 episodes

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iconShare
 
Manage episode 505339216 series 2391436
Content provided by Jackie Cole. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jackie Cole or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of Voices of Otolaryngology, host Rahul Shah, MD, MBA, talks with Srinivas R. Kaza, MD, a veteran otolaryngologist from Rochester, New York, who leads by example when it comes to creative, resourceful practice growth through marketing and reputation management. Dr. Kaza explains how his group leverages word-of-mouth, Google reviews, patient feedback, and targeted outreach to referring doctors. Dr. Kaza breaks down lessons from his panel presentation at the 2025 AAO-HNS/F OTO Forum on how practices can tailor their marketing strategies based on budget, market size, and local needs. Listeners will also hear tips on handling negative reviews, building loyalty through authentic engagement, and why focusing on the Four A’s—affability, availability, accountability, and ability—creates a lasting flywheel of growth.

  continue reading

104 episodes

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