From ER to Aesthetics: Building a Med Spa Business with Tal Raizer
Manage episode 489993363 series 3669814
Ever wondered what it really takes to build a successful med spa from the ground up? Tal Reza's journey from ER nurse to award-winning med spa founder offers a refreshingly honest glimpse into the challenges and triumphs of entrepreneurship in the aesthetic medicine world.
After nine years in orthopedic surgery where she utilized plasma treatments for joint and tissue healing, Tal recognized an opportunity to bring these regenerative techniques to aesthetics. Her Florida-based Plasma Med Spa has quickly gained recognition for its evidence-based approach and commitment to natural-looking results β winning "Best of City" after just one year in business.
The conversation dives deep into the shifting landscape of aesthetic medicine, where patients are increasingly seeking subtle, natural enhancements rather than dramatic transformations. "It's not like you brush your teeth once and have clean teeth for life," Tal explains, emphasizing how she educates clients about the ongoing nature of skin health and the importance of lifestyle factors alongside treatments.
What stands out most is Tal's candid discussion of the business realities facing healthcare providers in aesthetic medicine. From cleaning bathrooms to handling marketing, she wears all the hats while navigating the sometimes uncomfortable balance between providing medical care and running a profitable business. Her approach to patient education sets her apart in an industry where social media often creates unrealistic expectations. By thoroughly explaining treatment options and sometimes telling patients when they're not good candidates for certain procedures, she builds the trust that has fueled her growth through patient referrals.
For anyone contemplating their own entrepreneurial journey in healthcare or aesthetics, Tal's practical advice is gold: start small, keep overhead low, and seek meaningful mentorship. Her story reminds us that behind every successful business is someone who faced uncertainty daily but showed up anyway, building something meaningful one patient at a time.
π Guest Contact Information
- Name: Dr. Tal Raizer
- Business: Plasma Med Spa
- Location: Weston, Florida, USA
- Role: Founder & Nurse Practitioner
- Website: https://plasmamedspa.com
- Instagram: @plasmamedspa
- LinkedIn: Tal Raizer
- Email: [email protected]
- Phone: 954β719β5634
Chapters
1. From ER to Aesthetics: Building a Med Spa Business with Tal Raizer (00:00:00)
2. Introduction to Tal Reza (00:00:03)
3. Plasma in regenerative medicine (00:01:50)
4. Running a med spa solo (00:03:31)
5. Marketing challenges in healthcare (00:06:13)
6. Shifting trends in aesthetics (00:08:44)
7. Honest patient education approach (00:15:15)
8. First-year successes and challenges (00:19:25)
9. Growth goals and mentoring advice (00:27:22)
25 episodes