Samantha Pickard, President of Strut Entertainment, brings 34 years of global experience in music and entertainment. She has worked in retail buying, artist management, promotions, events, and publishing. Her career led her from Australia to Canada, where she managed The Canadian Music Network before launching Strut Entertainment 18 years ago.

At Strut, Samantha specializes in PR, social media, marketing, and influencer services for entertainment, music, and lifestyle brands. She has led campaigns for Taylor Swift, The Weeknd, Dolly Parton, Walk Off The Earth, TIFF, Universal Music, and more. A former board member of CARAS and CMAOntario, she is a sought-after speaker and mentor, working with Centennial College, SOCAN Foundation, Music Yukon, and more.

Her team also manages talent, including The Washboard Union, Karli June, and Natasha Gargiulo.

Through the episode, we talk about the different ways to use different social media platforms as part of an overall marketing plan, the importance of working with someone in PR early in your career, and the kinds of budgets needed to push yourself properly in the Music business.

Find: https://www.strutentertainment.com/

@strutent on Twitter/X & Instagram

@strut entertainment on Facebook

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Theme music for The Vocal Lab by FreshEars Audio The Vocal Lab Podcast is produced by Alexi Johnson, 604 Podcast Network Some links posted in the show notes may happen to be affiliate or partner links.