In the final episode of our Campaigns for Change series, we speak to creative director and story architect Kesu James to explore the radical shift from one-way public health messaging to community-driven, decentralized conversations. This episode dives into the evolution from Web 1 to Web 3, what it means for trust and authority, and how communicators must adapt in a world where your message is no longer the oracle—it’s the conversation starter.

We unpack what it takes to build public health campaigns that spark genuine dialogue, foster human connection, and meet people where they are—online, in community, and beyond.

Our guest on this episode:

• Kesu James, Creative Director and Story Architect

Visit the Campaign Beacon resource mentioned in this episode at www.campaignbeacon.org