What if the way entrepreneurs think about marketing is the very thing holding them back from sustainable growth? On this episode of the Vital Wealth Strategies Podcast, host Patrick Lonergan sits down with Bryan Phelps, founder of Big Leap Digital Marketing Agency, to uncover what’s really working in today’s ever-changing landscape. From the rise of AI reshaping how customers search and discover brands, to the timeless importance of clear messaging and brand trust, this conversation is packed with insights every entrepreneur needs to hear.

Patrick and Bryan explore the pitfalls of chasing shiny new marketing tactics, the power of brand-led performance marketing, and how to craft messaging that resonates and converts. Listeners will also hear practical advice on choosing the right channels, building long-term customer relationships, and investing wisely in marketing that scales with the business. If you’ve ever felt stuck between rising ad costs, shifting SEO rules, and the overwhelming number of digital strategies available, this episode will give you clarity and confidence to move forward.

Key Takeaways:

• How AI is changing search behavior and what it means for entrepreneurs.

• The difference between branding and marketing and why both matter.

• Why being remembered is more powerful than just being discovered.

• Tools like SparkToro to identify where your customers actually spend time online.

• How to build a marketing system that scales with your business and avoids wasted spend.

Learn More About Bryan:

• Official Website: BigLeap.com
• LinkedIn: Bryan Phelps | LinkedIn

Resources:

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Credits:

Sponsored by Vital Wealth

Music by Cephas

Art work by Two Tone Creative

Audio, video, research and copywriting by Victoria O'Brien