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How to drive interactive video strategy that drives results?
Manage episode 179526146 series 1444152
"A truely interactive video offers users a non-linear navigation experience, supported by embedded digital resources (e.g., images, videos, text bubbles, links, online forms etc.) for users to learn more.”
~Gavrilo Bozovic
A recent study from Vidyard found that businesses are now creating an average of 18 videos per month. Over half of business videos created in the past year were 2 minutes or shorter, and Cisco recently predicted that 84% of Internet Traffic will be video by 2018.
With all this action around video, in this episode, Shlomi Ron talks with Gavrilo Bozovic, founder & CEO at Teleport, a Swiss-based innovator of an interactive video platform.
What you will learn:
- What is the state of video marketing landscape?
- Where are we going wrong today in the delivery of compelling video content?
- What is the definition of "interactive video" narrative? What are the common use cases?
- How do you measure the success of an interactive
video program?
Watch the interactive video of this episode: http://bit.ly/2oUfcAb.
This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at www.visualstorytell.com
Get full access to Visual Storytelling Newsletter at newsletter.visualstorytell.com/subscribe
56 episodes
Manage episode 179526146 series 1444152
"A truely interactive video offers users a non-linear navigation experience, supported by embedded digital resources (e.g., images, videos, text bubbles, links, online forms etc.) for users to learn more.”
~Gavrilo Bozovic
A recent study from Vidyard found that businesses are now creating an average of 18 videos per month. Over half of business videos created in the past year were 2 minutes or shorter, and Cisco recently predicted that 84% of Internet Traffic will be video by 2018.
With all this action around video, in this episode, Shlomi Ron talks with Gavrilo Bozovic, founder & CEO at Teleport, a Swiss-based innovator of an interactive video platform.
What you will learn:
- What is the state of video marketing landscape?
- Where are we going wrong today in the delivery of compelling video content?
- What is the definition of "interactive video" narrative? What are the common use cases?
- How do you measure the success of an interactive
video program?
Watch the interactive video of this episode: http://bit.ly/2oUfcAb.
This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at www.visualstorytell.com
Get full access to Visual Storytelling Newsletter at newsletter.visualstorytell.com/subscribe
56 episodes
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