Alice Rackley, CEO of Polytag, joins Host Simon Hodgkins for a conversation that cuts through the noise around sustainability and brings fresh insight into what real progress looks like in the world of recycling.

Polytag isn't just another tech company; it's one of the few players actively building the infrastructure needed to make circular economies for plastic packaging a practical reality. Under Alice's leadership, Polytag is transforming how brands track, trace, and take responsibility for their packaging.

00:00 - Alice Rackley - VistaTalks Ep 177

01:26 - From Barcodes to Recycling: Alice’s “Double Pivot”

03:16 - How Polytag’s Two-Tag System Works

07:28 - Sustainability as the New Digital Transformation

10:08 - Why Wales Leads the World in Recycling

13:11 - The Ocado Case Study: Recycling Rewards in Action

18:32 - Tackling Recycling Myths and the Problem with Downcycling

24:32 - Global Standards for a Circular Future

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