Jana Straiton is the Founder and Managing Director of Renegade Marketing. She joins Host Simon Hodgkins for a sharp and insightful conversation about building bold brands in a crowded digital landscape. With a career spanning major players like Adobe and PayPal, Jana brings significant experience to the table, along with a rebellious approach to branding and a passion for helping tech companies stand out.00:00 - Jana Straiton - VistaTalks Ep 17501:25 - What Rebellious Branding Really Means04:57 - Turning Brand Attitude into Real Business Results07:39 - Building Brands from Strategy to Visibility11:21 - Lessons from Adobe and PayPal: Bringing Corporate Insight to Agency Work16:05 - Creative Risk and the Wild Card Pitch19:00 - Common Branding Mistakes in Tech26:04 - Branding in the Age of AIAbout VistaTalks: VistaTalks has an incredible lineup of guests from around the globe. We love to feature interesting discussions with interesting people from all around the world. Follow VistaTalks on Spotify for all the latest episodes, or subscribe to the show on Apple and Google podcasts. VistaTalks is available on many other podcast platforms. To learn more about VistaTalks, please visit https://www.vistatalks.com Social Media: X - https://x.com/vistatalks Facebook - https://www.facebook.com/VistaTalks Instagram - https://www.instagram.com/vistatalks LinkedIn - https://www.linkedin.com/company/vistatalks