Tracy Hedrick, who has an impact that spans college athletics, live entertainment, global hospitality, and iconic brand storytelling, sits down with Host Simon Hodgkins on this episode of VistaTalks. As the Chief Marketing Officer and Senior Associate Athletic Director for Ohio State Athletics and Business Advancement and CMO for Columbus Arena Sports and Entertainment (CASE), Tracy brings decades of experience and an unwavering passion for people to everything she touches.

00:00 - Tracy Hedrick - VistaTalks Ep 171

01:25 - Tracy’s career journey: From mixtapes to live music

03:49 - Crafting a brand that wins loyalty and memories

06:38 - What makes a great brand story today?

10:08 - Lessons from working in live entertainment with Yanni

13:00 - Balancing commercial strategy with community connection 15:13 - Fostering innovation in large, traditional institutions

26:19 - Advice for emerging leaders & authentic leadership

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