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331 She Turned Celiac Disease & Being Sober-Curious Into A Business (The Story Of JÜJ Digestive Bitters )
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In today's episode, I sit down with Functional Gut Health Dietitian, Breathwork Teacher and Founder of JUJ Bitters Meg Gerber.
JUJ was a product born out of Meg's journey with celiac disease and passion for next-level wellness.
Meg is an absolutle powerhouse as a Dietitian and as an Entrepreneur. Her vision is so strong and she truly practices what she preaches.
Meg is a wealth of knowledge and in this episode she shares the personal and professional milestones that led to the creation of Juj Bitters, a unique product aimed at supporting digestive health and offering a refreshing twist to mocktails.
Meg is also a Cookbook Author, a retreat-facilitator and the founder of The Nourished Membership.
Topics covered in this episode of Visionary Life with Meg Gerber include:
- Introduction to Meg Gerber and JUJ Bitters
- Her story of being diagnosed with celiac disease and how that led her to the idea of starting a Digestive Health Company
- Benefits of using bitters for digestive health and in crafting delicious mocktails
- The exploration of holistic practices like breath work and meditation to address health issues
- How these bitters can support those with Sober Curiosity and cultivating a Mindful Relationship with Alcohol (Meg shares her personal journey of reducing alcohol consumption and embracing a mindful lifestyle)
- The journey of Product Development (along with the challenges!) + How they had to go about doing Extensive testing for gluten safety to meet FDA regulations and celiac accredited programs' standards
Time Stamps
00:00 Launching a product-based business - this highs and lows, and true challenges associated with launching a product business!
04:43 Alcohol's impact on business and life + tips for those who are sober curious
09:54 Meg's struggles with celiac disease and autoimmune challenges + her journey of healing through gluten-free diet, bitters, holistic medicine, breathwork, and nervous system regulation
24:47 How they decided on branding + finding a great designer to bring their brand vision to life and ensure the brand aesthetics were A+
36:00 Launching the business without compromising values and vision - and ensuring the HIGHEST quality standards!
Show Notes:
Connect With Juj (Website)
https://livewithjuj.com/
Connect With Juj (Instagram)
https://www.instagram.com/jujbitters/
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