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Beyonce, the Big-Mo & Fundraising
Manage episode 387936118 series 2802112
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Industry leaders say that Beyonce’s overnight success happened because of her years of hard work teaching millions of people to pay attention to her. In marketing, this is called audience building.
Beyoncé understood the power of the Big-Mo: MOMENTUM. She put in years of hard work to achieve the momentum that would make her an overnight success!
Visionary fundraisers understand and take advantage of this kind of audience-building momentum.
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