What does it take to lead in marketing, find your voice, and succeed as a woman in business in the MENA region?
In the new episode of Vision Voices, Lara welcomes Heba Sayed, marketing leader with 20+ years of experience across IBM, LogRhythm, and the broader tech landscape in the Middle East.
Heba shares her journey from being a quiet contributor in Egypt to becoming a public speaker, thought leader, and Head of Marketing and Communications in a fast-moving, male-dominated industry.
From navigating internal doubts to advocating for women’s voices on public stages, Heba opens up about the real challenges — and rewards — of speaking up and showing up.
🔍 In this episode, we cover:
- How to grow a marketing career in MENA
- What it means to build your personal brand as a woman in tech
- The rise of AI and how it's transforming marketing and content
- The evolving role of agencies, content, and customer voice in B2B marketing
- How to turn rejection into win
Whether you're a marketer, tech leader, or woman navigating your professional path — this conversation is your reminder to find your voice, take up space, and lead with purpose.
🔔 Don't forget to like, comment, and subscribe for more inspiring content! Hit the bell icon to stay updated with our latest episodes Lara Varlamova
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