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What does it really take to run a successful lighting design business? Beyond the creative brilliance and technical expertise lies a complex web of business skills that many designers never anticipate when launching their own practice.

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Re-release of a presentation from our 'Business of Lighting Design' series from the first season on the VLD Community platform. To watch this presentation visit members.vld.community and head to the 'Season One - The Business of Lighting Design' section.

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In this presentation, award-winning lighting designer Paul Nulty (founder of Nulty Lighting) pulls back the curtain on the business fundamentals that separate thriving lighting design practices from struggling ones. Drawing from his own entrepreneurial journey spanning over two decades, Paul introduces a straightforward yet powerful four-pillar business model that forms the backbone of any successful design practice.
The revelation that actual lighting design work constitutes merely 25% of running a business serves as both a reality check and roadmap for aspiring practice owners. Through candid insights and practical wisdom, Paul details how Operations, Human Resources, Business Development, and Finance must work in harmony—with each demanding equal time and attention from practice leaders.
For many creative professionals, topics like sales strategies, financial management, and team building feel foreign or uncomfortable. Yet Paul makes a compelling case for embracing these skills not only for personal success but for elevating the entire lighting design profession. His refreshing honesty about his own limitations ("I want to be the worst person at everything in my practice") offers a powerful lesson in leveraging team strengths.
Beyond tactical advice, this presentation delves into the deeper questions of purpose and passion that should drive any business endeavor. Paul guides listeners through crafting meaningful vision and mission statements that serve as both compass and fuel for the entrepreneurial journey.
Whether you're contemplating starting your own lighting design practice or seeking to strengthen an existing one, this presentation delivers the framework and inspiration to transform creative talent into business success. The path may be challenging, but with passion, purpose, and professional acumen, the business of lighting design offers rewards well worth the journey.

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