Jamie and Jay sit down with artist, founder and all-round legend, Erick Calderon aka Snowfro, to discuss all things generative, Art Blocks, Generative Goods, the difficulty of wearing multiple hats, the weight of people's expectations and dealing with competition in the space.

01:02 - Welcome Snowfro

01:40 - Bringing the energy and shaping culture

03:45 - The headspace of a founder vs an artist

05:25 - Being pulled in different directions

06:38 - The core goal of Art Blocks

09:00 - Democratisation of the art

12:20 - The importance of a longterm perspective

13:35 - Thoughts on the traditional gallery model

16:50 - Not leaning into FOMO as a platform

19:58 - The responsibility that comes with success

22:09 - How to deal with the distribution of audience attention among projects

24:00 - Why the Art Blocks schedule has slowed

26:18 - The still-unexplored potential of generative unchain art

28:04 - Extend your time horizon

30:20 - AB Curated, AB Studio and moving forward

33:21 - How to think about competition

44:50 - The power of generative art and blockchain as a distribution mechanism

46:56 - Navigating the success of Squiggles

50:00 - Collecting, Selling, and financial realities of a digital art platform

52:19 - Artists and projects that are pushing things forward

55:40 - The intersection of AI and code based work

58:58 - A new solo project and the power of constraints

01:02:13 - Juggling AB, Generative Goods and an art practice

01:05:15 - The Generative Goods philosophy and connecting with a different audience

01:15:15 - Different view points, different business models and creating upside

01:22:40 - Snowfro debrief

01:24:20 - The realities of gatekeeping

01:29:00 - Orkhan's Rêveries

01:37:30 - Technical issues with the minting process

01:40:20 - The semantics of gatekeeping

01:44:55 - Artist highlights

Snowfro: https://x.com/artonblockchain

nikita diakur: https://x.com/nikitadiakur

Spencer Yan: https://x.com/spncryn

Marcela Bellini: https://x.com/studiobellini

Joain: https://x.com/0xjoain

LEGIO_X: https://x.com/legio_x_

Jesse Draxler: https://x.com/jessedraxler

Petra Cortright: https://x.com/petcortright