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Walking Tree Brewery - Part 2: The Grit Behind the Craft Beer Business
Manage episode 492103565 series 3656350
What does it truly take to run a successful craft brewery? The Walking Tree Brewery founders pull back the curtain on the daily realities of their business, a world where passion for great beer meets the unglamorous tasks of plumbing repairs and navigating outdated alcohol regulations.
This candid conversation reveals how Walking Tree's journey evolved from their initial focus on distribution to embracing their unexpected role as a community hub. The owners discuss how managing 17 employees, coordinating a packed events calendar, and maintaining their 80-year-old facility creates a constant juggling act. You'll hear how they've become not just brewers but plumbers, electricians, advocates, and community builders by necessity.
Beyond operations, the conversation explores craft beer's place in the broader market. Rather than competing directly with macro brewers, Walking Tree focuses on creating distinctive flavors across 23 different styles while fostering fierce local loyalty. Their "Stay Rooted" philosophy has cultivated a sense of ownership among customers, people who proudly wear their merchandise and consider Walking Tree "their brewery." Whether hosting 100-person yoga classes or carefully crafting new flavor profiles, everything centers on creating memorable experiences that transcend the beverage itself.
Discover why craft beer thrives on community connections, how Walking Tree balances creative brewing with commercial viability, and why the most successful breweries aren't simply selling beer, they're creating belonging. Whether you're a craft beer enthusiast, an entrepreneur, or simply curious about the businesses that shape your community, this conversation offers valuable insights into the passion and persistence required to build something meaningful from the ground up.
Presented by Killer Bee Marketing
Helping local businesses in Vero Beach connect with their neighbors.
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Chapters
1. Daily Life Running a Brewery (00:00:00)
2. Community Engagement and Local Challenges (00:02:31)
3. Craft Beer vs Big Breweries (00:06:05)
4. What Makes Craft Beer Special (00:08:52)
5. Building Community Through Experience...Yoga Brewery? (00:14:46)
6. Creating New Beer Flavors (00:15:45)
17 episodes
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