In this insightful episode of VentureTech Launch(pod), we delve into the fascinating world of financial wellness with Rachel Lauren from Debbie. Rachel highlights the pressing issue of increasing credit card debt and the alarming decline in personal savings rates in the U.S. She discusses the failure of traditional methods in addressing these issues and introduces Debbie's innovative approach.

Utilizing behavioral psychology and positive reinforcement, Debbie offers an app that rewards consumers for financially beneficial actions like debt repayment and saving. Rachel explains how Debbie not only aids consumers in their financial journey but also serves as an effective tool for credit unions to engage with their members and prospective members, fostering loyalty and promoting financial wellness.

This episode is a must-listen for anyone interested in the intersection of finance, technology, and consumer behavior.