In Part 2 of this special 3-part series on The Value Factory Podcast, host Nick Anderson continues his conversation with OneAccord founder Jeff Rogers, diving into the rapid growth and painful pivot that redefined the company. Jeff unpacks OneAccord’s expansion into 18 U.S. markets, the bold decision to contract back to the Pacific Northwest, and the deeply personal leadership transition that followed. With honesty and clarity, Jeff shares how values—not ego or momentum—guided a drastic restructure, cost him his own role, and ultimately positioned OneAccord to serve with greater impact and alignment.