In this episode of The Value Factory Podcast, host Nick Anderson is joined by Joshua Conran, partner at Deksia, to explore what it really takes to create marketing that drives long-term value, not just quick wins. Together, they unpack why most marketing fails (hint: it’s not the tactics) and how small and mid-market companies can align strategy, KPIs, and accountability to scale without burnout or guesswork. From EOS-based systems to mutual accountability in Pulse meetings, Josh shares Deksia’s disciplined approach to building trust, clarity, and real ROI in a world flooded with noise and shortcuts.