On this episode of The Value Factory Podcast, Andrew Ballard talks with Kim Frost, founder of Frost Connections and Managing Principal at OneAccord, about the truth behind why hiring feels harder than ever. Kim breaks down what most leaders get wrong—not a hiring problem, but a clarity problem—and how alignment, transparency, and preparation turn guesswork into great hires. From AI screening tools to culture fit, from personality assessments to succession planning, she exposes the myths and mistakes that derail recruiting and shows how to fix them. A practical, no-fluff conversation about clarity, culture, and the cost of getting people wrong.