On this episode of The Value Factory Podcast, Nick Anderson welcomes JR Covey—OneAccord consultant and creator of Narrative Powered Success—to unpack how the stories we tell ourselves shape our lives, our sales, and our leadership. With roots in neuroscience and behavioral psychology, JR breaks down how fear, motivation, and mindset intersect to drive performance or derail it. From understanding the amygdala’s role in fear to rewriting destructive internal narratives, he offers practical tools for reframing rejection, mastering motivation, and creating self-awareness in business and beyond. A powerful exploration of how story—not circumstance—defines success.