On this episode of The Value Factory Podcast, Nick Anderson sits down with Keith Ferrin—speaker, coach, and storyteller—to unpack the true purpose of communication.

Keith shares how his journey from worship leader to corporate coach revealed a universal truth: clarity breeds confidence and unleashes creativity. Together they explore why most leaders confuse information dissemination with real communication, how to frame every message around purpose, and the practical tools that shift an audience from passive listeners to active participants. Keith also opens up about his unique gift for internalizing and performing entire books of the Bible, and how that discipline informs his craft.

A conversation about purpose, storytelling, and the power of communication to transform organizations and people alike.