In this episode of The Value Factory Podcast, Nick Anderson sits down with Andrew Ballard—President of Marketing Solutions and author of Your Opinion Doesn’t Matter—to break down what branding and competitive positioning really mean in today's marketplace. With over 35 years of experience in research-based growth strategy, Andrew explains how businesses can move beyond guesswork by leveraging the “Voice of the Customer” to clarify what they should actually be known for. Through the lens of real-world examples like FedEx and Park Place Motors, the conversation dives into how founders and advisors can align core competencies, customer values, and market gaps to own a distinct place in the mind of the buyer.