Each weekday, Marketplace’s Kimberly Adams makes today make sense along with her Marketplace colleagues, breaking down happenings in tech, the economy, and culture. Because none of us is as smart as all of us.
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UXA2023 Penny Goodwin - Information Architecture and product development
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Manage episode 377232416 series 1017672
Content provided by UX Australia. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by UX Australia or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Information Architecture (IA) is foundational for great usability and user experience. But for IA to become embedded in the product development process, we must use the language of product: what user problems does IA solve and what are the commercial/ organisational benefits? In this talk I will share ideas and approaches on: - A better way to explain IA to product people/stakeholders - How to frame IA work in terms of stories, strategy and metrics
…
continue reading
580 episodes
MP3•Episode home
Manage episode 377232416 series 1017672
Content provided by UX Australia. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by UX Australia or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Information Architecture (IA) is foundational for great usability and user experience. But for IA to become embedded in the product development process, we must use the language of product: what user problems does IA solve and what are the commercial/ organisational benefits? In this talk I will share ideas and approaches on: - A better way to explain IA to product people/stakeholders - How to frame IA work in terms of stories, strategy and metrics
…
continue reading
580 episodes
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