The Knowledge at Wharton Network Acast feed serves as a curated showcase highlighting the best content from our podcast collection. Each week, we feature one standout episode from each show in the Wharton Podcast Network, giving listeners a comprehensive sample of our diverse business and academic content. This rotating selection allows audiences to discover new shows within our network while experiencing the depth and variety of Wharton's thought leadership across different topics and forma ...
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DR2023 Fionna Yao & Anna Lee Anda - Beep Boop! Are bots better for consumers and the agents...
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Manage episode 359224695 series 1017672
Content provided by UX Australia. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by UX Australia or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Ever wondered how tech companies like Zendesk conducts research for to help determine future directions, particularly in new product areas like bots and automation. In the realm of customer service, automation is often thought of as deflection. We don’t often think of opportunities for people to help themselves and having customer support specialists get really hands-on and unblock more complicated situations. This talk covers how we collaborated with a global team and customer base to drive the direction and the future of customer support. We will cover some of the challenges faced when researching green-field products and share how we handled: * How to position and get buy-in with strategic research when the stakes are high & pressure to deliver is high * Coming to an agreed outcome when there are opposing and diverse viewpoints from the stakeholders. * Getting consensus on what is the most important thing to tackle next using an evidence based and data-driven approach.
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580 episodes
MP3•Episode home
Manage episode 359224695 series 1017672
Content provided by UX Australia. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by UX Australia or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Ever wondered how tech companies like Zendesk conducts research for to help determine future directions, particularly in new product areas like bots and automation. In the realm of customer service, automation is often thought of as deflection. We don’t often think of opportunities for people to help themselves and having customer support specialists get really hands-on and unblock more complicated situations. This talk covers how we collaborated with a global team and customer base to drive the direction and the future of customer support. We will cover some of the challenges faced when researching green-field products and share how we handled: * How to position and get buy-in with strategic research when the stakes are high & pressure to deliver is high * Coming to an agreed outcome when there are opposing and diverse viewpoints from the stakeholders. * Getting consensus on what is the most important thing to tackle next using an evidence based and data-driven approach.
…
continue reading
580 episodes
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